Wednesday 27 August 2008

Weird radio

I don't usually listen to Classic FM, but my desk-side radio is still tuned in because I was working over the weekend (when R3 goes a bit jazzy).

I'm interested in demographics, and how advertisers tap in to same to get us all to buy stuff. But they've got me worried this morning.

My ear'oles were assaulted by a weird ad for the Classic FM chart show: "Will the Three Tenors knock the chanting monks off the top of the chart?" [Ans: "Do I give a damn?"] followed by the programme sponsor's 'ident' which went something like:

"The Classic FM chart, brought to you by Pedigree Joint Care - putting the bounce back into old dogs."

Conjures up some very strange images in my mind (surely Classic FM's listeners would be better off sticking to the Viagra?)

3 comments:

dougalfish said...

lol! as you say some very strange images come to mind.

Classic FM used to be the only thing to calm my son on car journey's - now it's Bob the builder - I know which one I prefer (the chanting monks rock!)

Unknown said...

I don't think I've ever listened to Classic FM, possibly because it kicked off while I was on the other side of the Great Ditch (aka the Channel). And much as I enjoy classical music I don't listen much to Radio 3 either. But I have to agree that the ads sound pretty bizarre!

ms_well.words said...

Don't knock Bob the Builder - you'll miss him when you get to the round-the-clock Greenday stage!

As for Classic FM - pretty awful really, but sometimes makes good "wallpaper" when you're trying to block out the rest of the world.

There's been some great stuff on R3 lately, chiefly Proms (esp. Daniel Barrenboim); and I'll try to write on that this week before it's too late to Listen Again.